About Sweet Luxe Lash

Hi, I’m Alicia — the founder, lash tech, and supplier behind Sweet Luxe Lash!

What started as a home salon in 2020 quickly turned into a thriving business built on passion, precision, and a whole lot of love (and lashes!). With five years of hands-on experience in the lash industry, I’ve worked closely with clients to perfect my technique and deliver flawless results — all while building genuine relationships and staying true to my vision.

Now, as a mum of two beautiful boys (a cheeky toddler and a new bub!), I’ve been inspired to take the next step: launching my very own lash supply line. Sweet Luxe Lash Supplies was born out of a desire to create high-quality, reliable, and accessible products that lash artists can truly trust — because I’ve been in your shoes. I’ve tried the brands, tested the tools, and know exactly what works and what doesn’t.

My goal? To help other lash techs feel confident in their craft, supported in their business, and empowered to chase their dreams — all while I create more balance between work and motherhood.

Whether you’re booking in for a lash appointment or shopping our signature supplies, Sweet Luxe Lash is here to support you every step of the way.

Let’s make lash dreams happen.